AWARDS 2022-2023
BEST EXPERIENTIAL MARKETING – WINNERS

With the rapid growth of malls in Malaysia, competition amongst malls is keen and all vying to attract shoppers by offering “experiential shopping”, with Malaysian malls becoming well-known for their festive ambience and events. We are proud to acknowledge and recognize our malls’ tremendous marketing efforts for shoppers to enjoy a great experiential time throughout the year and to recognize these innovative efforts by member Malaysia malls, PPK Malaysia has organised Awards for Best Experiental Marketing 2022-2023 which was started since 2016.

This year, the Awards attracted a total of 63 submissions from 34 shopping malls. Based on the malls’ marketing campaigns held from 1 August 2022 to 31 July 2023, these programmes covered the whole gamut of festival celebrations, themed events, sales promotions, public relations, advertising, new and social media, community projects etc. The entries were shortlisted to 29 finalists from 18 malls, with 3 winners in each category.

CONGRATULATIONS TO ALL WINNERS !